Click2mail

Mail the Baa-by Announcements Using Click2Mail Mailing Online In part one of this series, I told you about how I used Canva to create a birth announcement to send to my caprine landscaping clients when our goats had babies this spring. With our adorable goat “birth announcements” designed and downloaded from Canva, the next step is getting them into the mailboxes of our clients. Thankfully, Click2Mail’s Mailing Online platform makes this process incredibly straightforward. Let’s walk through how to take your cute creation from Canva to the real world. Get Started Selecting Your Notecard Options Customizing Your Mailing Job Configuring Your Notecard Mailing When you’ve finished these steps, the configurator will show green check marks next to the Mailing List and Return Address sections. Insert Your Canva Image Reviewing Your Notecard Proof […]

In today’s marketing landscape, customers rarely follow a straight line to purchase. They might check their email on a phone, browse social media on a tablet, and receive physical mail at home—all before making a decision. The most successful businesses don’t just accept this reality; they embrace it by creating seamless multi-channel experiences. But how do you know if your multi-channel approach is actually working? Let’s explore how to evaluate your multi-channel marketing strategy and identify opportunities for improvement using digital touchpoints as measurement tools. Elements of an Effective Multi-Channel Marketing Campaign Before troubleshooting potential issues, it’s important to understand what makes a successful multi-channel campaign. The most effective approaches share these key characteristics: Strategic Channel Selection Not every channel works for every message or audience. Effective multi-channel campaigns assign different roles […]

Time is the invisible currency of modern marketing—and direct mail’s temporal rules have been completely rewritten. Gone are the days when businesses expected to wait months for campaign results. Today’s direct mail landscape operates on a new timeline, shaped by digital expectations and technological innovation. Here’s how today’s direct mail response timelines have evolved, and what it means for your business. The Changing Timeline of Direct Mail The way businesses plan, execute, and measure direct mail campaigns has transformed. What once required extensive lead time is now faster, more accessible, and data-driven. From 18-Month Campaigns to Agile Direct Mail Direct mail used to demand significant upfront investment and large-scale campaigns. “In the last 15-20 years, it used to take a long time with expensive software and lots of coordination,” says Lee Garvey, […]